Insights

Notes on the work.

How we shoot, cut and run content, written down. No theory, just the way the work actually gets made.

• 01/August 2026 · 2 min read

  What video production actually costs

  Priced on what you get, not on how long it took us to make it.

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• 02/August 2026 · 2 min read

  The rebrand comes before the marketing

  Airwize had already tried other agencies and Google Ads on their own, with nothing to show for it. We started with the brand.

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• 03/May 2026 · 2 min read

  Why every shoot gets two shooters

  Because there are two of us, and we both turn up.

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• 04/April 2026 · 2 min read

  Inside a match-day content pipeline

  Same-week turnaround only happens if the pipeline is built before round one, not during it.

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• 05/March 2026 · 2 min read

  What makes a listing video convert

  In real estate, the video's job is to earn the inspection, not to look nice on its own.

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