What video production actually costs

Video production usually costs more than people expect going in. It surprised us too, before we were on this side of it. The number isn't arbitrary. It comes out of a real process, and knowing what actually drives it is the fastest way to get an accurate quote instead of a guess.

Priced on the output, not the hours

We price every job on deliverables, not time. Bill by the hour and there's no real incentive to move quickly, the client just pays for however long the job takes. Price on what actually gets delivered and you're only ever paying for the output, not the hours we spent getting there.

What actually moves the number

A quote comes from a handful of real factors: time on the day, travel, the services involved, and the complexity of the edit itself. A basic cut is a different job to a heavily graded, multi-camera production. We run all of that through a detailed pricing matrix, then check it against our own read of the job, because a matrix on its own misses the things that only show up once you actually know what's being asked for.

You tell us what you need, we price exactly that

The process starts with you, not a rate card. You come to us with what you need, and we price against that specific brief, not a generic package. Sometimes we'll ask for more detail before we can quote accurately. That's normal, and it's a better outcome than a number that turns out to be wrong once we're on set.

Payment comes after you're happy

We only expect payment once you've actually seen the finished product and are happy with it, not access to the raw files necessarily, but a full look at the result and the chance to sign off before money changes hands. Some jobs are the exception: depending on the service and the value involved, we'll take a deposit upfront. That's one of our internal safeguards, not a change in how we treat the client.

Premium, not padded

We're not the cheapest option, and we don't pretend to be. But the pricing conversation isn't about extracting the most we can, it's about what will actually work for you. If we tell you exactly what you need and nothing more, that's deliberate. We won't upsell you on something you don't need, and if we do recommend something extra, it's because we think it will genuinely pay for itself.

The two additions worth the money

Two things come up more than anything else: branding and a website. Branding is simple, relatively low cost, and one of the fastest ways to put a business in a better light, it's a service we've always rated highly because we're genuinely good at it. A website matters because it's where your traffic should end up. It's the difference between generating interest and actually converting it into an enquiry.

If you want a real number instead of a guess, tell us what you actually need and we'll price against exactly that.