Skip to main content
Calder United players in white mob each other in celebration under the lights at night, a referee to the left. Black and white.
All work

Calder United: social media, content creation and graphic design for an NPL club

Social media, one season

Keilor Park, Melbourne

One season.

We started in the 2023 pre-season, then ran the whole 2024 season.

2023

Pre-season

2024

The whole season

That was it.

It was a tough year on the pitch. The club was relegated, and the budget to keep going wasn't there, so the work ended with the season.

Calder United ran one of Victoria's strongest NPLW women's programs, and back in 2023 their online presence didn't come close to matching it. They were our first club, the account this whole side of the business was built on.

Calder United players in club jackets walk out of a dark doorway towards the pitch.

What we did

One NPL season of the full treatment. Audience analysis, refreshed branding across the feed, a content calendar, matchday Next Up fixture graphics with a proper opponent-crest library, plus the club's Google Business profile.

A revitalised social presence across that season, and the playbook we've been refining with every club since.

The first three months.

Calder United's Instagram, the first three months we ran it. Instagram's own Insights figures.
  • +1,430%

    Accounts reached

    24.5K accounts reached.

  • +903%

    Account impressions

    117.2K impressions.

  • +867%

    Content interactions

    5.3K interactions.

Graphics

Results and club news, made for the feed.

Calder United fixtures graphic: the two clubs named over a player in white and navy, with the kick-off time and venue.
Calder United full-time graphic in navy and white, a pixel pattern down each side.
Calder United goal graphic.
Calder United coach announcement post: a coach in blue duotone under a bold headline, club and partner logos across the top.
Calder United head coach signing poster: a collage of the coach in blue duotone with the club's logos across the top.
Calder United graphic for three players signing with A-League Women clubs, each shown in her new club's kit over a city skyline.
Fixtures01 / 06

Match days

Shot for the feed: the warm-up, the walk-out, the game.

Calder United players in white huddle together in front of the sponsor boards.Calder United players in black warm-up jackets, beside an opponent in green.Calder United players talk with the referees on the pitch before the game.Players in white and players in green walk across the pitch together.A Calder United player in white on the ball, opponents in green chasing.
A Calder United player in navy strikes the ball as an opponent in green closes in.
Calder United players in white and opponents in green chase the ball.
A Calder United player in white plays the ball forward under the trees.
A Calder United player shoots under evening light as the keeper in pink waits.
A Calder United player in a black jacket warms up with a ball, players in green behind.
A Calder United player in white runs with the ball, sponsor boards behind.
A Calder United player in white lines up a kick in late afternoon light, trees behind.

Every agency has a first club. Ours was Calder United.

Brighton Grammar First XI players chasing the ball in a soccer match
Next case studyBrighton GrammarThe 2025 First XI soccer season, and a BGS Plus Sim Racing reel.

More on this kind of work