Every agency has a first client. Ours had a trophy cabinet and an empty feed.
Calder United run one of Victoria's strongest NPLW women's programs, and back in 2023 their online presence didn't come close to matching it. They were our first club, the account this whole side of the business was built on.
- 01Revitalise the club's socials
- 02A matchday graphics system
- 03Run the website alongside it
Two NPL seasons of the full treatment. Audience analysis, refreshed branding across the feed, a content calendar, matchday Next Up fixture graphics with a proper opponent-crest library, plus the club's website and Google Business profile.
“Two seasons in, the feed finally looked like the football. Then we handed the club the keys.”
Urban Media, on Calder UnitedThe Calder United archive.
The reset
We ran audience analysis and refreshed the branding across the feed, the first year of the account this whole side of the business was built on.
The rhythm
We built a content calendar and Next Up fixture graphics, every opponent crest in the library, and ran the club's website and Google Business profile alongside it.
Handed over, the way a good engagement should end.
A revitalised social presence across the 2023 and 2024 seasons, and the playbook we've been refining with every club since.
