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Overhead view of the Palladium Room at Crown Melbourne set for the Carbine Club Pre Grand Final Lunch, photographed by Urban Media

Event videography in Melbourne: what a recap film and photos actually get you

Businesses spend a fortune on an event and get no coverage. Here is what a recap film and photos give you, from two real Melbourne jobs. From Jack.

By Jack and GabeUpdated 4 min read

Businesses spend a huge amount setting up an event and then get no proper coverage of it. The people who went think it was incredible, and no one new ever hears about it. Here is what a recap film and photos actually get you, and how we cover events in Melbourne.

Why does an event need coverage?

Marketing matters. You want to show the effort you put in. If the night is not captured, the guests remember it and that is where it stops.

Good coverage does a few jobs at once. It shows the effort you put into looking after clients and customers. It shows people engaging with you. It shows your business is popular. And some people simply want to remember the night.

Why are photos number one?

People who went want photos of themselves, to remember it or to post. For you, photos are very easy content for your socials. They make simple posts, and they lift your volume. To some degree volume matters more than quality, so a big set of photos from one night gives you a lot to post.

That is why we shoot photos at every event, even when the main ask is the film.

What does a recap film add?

A general event recap presents your brand well. It is the piece you put on your site and your socials so that new people see what the night looked like. Photos are the volume. The film is the story.

We try to show the room, the people and the moments that tell someone who was not there what it felt like.

What did we make at the Carbine Club Pre Grand Final Lunch?

The Carbine Club held its Pre Grand Final Lunch in the Palladium Room at Crown Melbourne in 2026. The brief was to photograph the day and cut a recap video of it. We delivered a gallery of 139 photos and a recap video. You can watch the Carbine Club film.

We covered the lunch in the order it happened: the room filling up, the lunch itself, the speakers and panel on stage, the live music and the premiership cup, then the full room. You can see how it came together in the Carbine Club case study.

What did we make at the Sandbox VR Melbourne opening?

Sandbox VR opened its Melbourne venue on Bourke Street in the CBD in 2026. The brief was to film and photograph the grand opening. We shot video and photography together on the day, inside the venue and out on the street. We made a highlight film, two interviews, social cuts for the venue's channels and a launch photo set of 48 photos. You can watch the Sandbox VR film.

That one is a good example of one shoot being cut into a lot of pieces. The case study has the full set.

How do social reels fit in?

Social reels are cut downs of footage that already exists. We take the recap and make a condensed, socially optimised version. It might have a hook, it might have a voice behind it, and it might have a different structure and pacing, whatever we feel works best for engagement and reach.

It is easy, it is good for volume, and we do not have to film more. If you want the wider picture, see the different kinds of promo video.

What should you sort before an event shoot?

  • Have the venue or workplace presentable, clean and organised.
  • Let anyone featuring or in the background know we are coming, so no one looks at the camera who should not.
  • Prepare anyone who will talk on camera. A little practice settles the nerves.
  • Share any specific ideas before the day, so we can plan and get as much as possible.

What do clients most often get wrong?

Not being specific. It helps when you are very clear on exactly what you want, ideally beforehand, so we can build a run plan for the day and know what we want to shoot. We need your help with this. Then we can hit the mark first time instead of trying a number of times, which saves everyone time.

How much does event videography cost?

Events are priced on the brief. We have no event price list, so we quote the job once we know the hours and what you want delivered.

Our guide to what video production costs in Melbourne shows how the rest of the pricing fits together.

If you want content from the business itself as well, see how a content day works.

Our event videography page covers how we run the day, and our commercial page shows the rest of what we make for businesses.

If the event is at a venue, have a look at our hospitality page.

We film events for businesses across Melbourne. See the areas we cover.

Planning an event? Tell us the date and what you want out of it.

Browse our commercial work.

What is an event recap video?

A recap film of the event, cut so it shows the effort you put in, the way you looked after your guests, people engaging with you and that your business is popular. Some people also just want to remember the night.

Do I need photos as well as a recap video?

Yes, photos come first. People who went want photos of themselves to remember it or post, and for you they are very easy content for your socials. The recap film then presents the brand.

How much does event videography cost in Melbourne?

Events are priced on the brief. We have no event price list, so we quote once we know the hours and what you want delivered. For reference, a content day starts from $2,800 and a brand film from $4,500, all ex GST.

Can the event footage be used again after the night?

Yes. We cut social reels from the recap, short and condensed, with a hook or a voice behind them and pacing that suits social. It is a good way to reuse footage we already have, without filming more.

What should I sort before the event shoot?

Have the venue presentable, tell anyone featuring or in the background that we are coming, and share any specific ideas before the day. The more specific you are, the better the run plan, and the more we hit first time.

Which Melbourne events have you covered?

The Carbine Club Pre Grand Final Lunch in the Palladium Room at Crown Melbourne, and the grand opening of Sandbox VR Melbourne on Bourke Street.

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