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Fireworks bursting red and gold over the night sky.

Airwize: rebrand, website, Google Ads and video

Rebrand, website, social and Google ads

Dandenong North, Melbourne

The job

A fireworks business with a brand stuck in 1998.

We redrew the logo, rebuilt the website, shot their social photo and video, and ran the Google ads that brought in the work.

What we did.

Rebrand, website, social photo and video, and Google ads, in the order we did them.

  1. 01

    The rebrand.

    The brand was still the one Airwize had in 1998. We redrew it from the mark up: an A that fires off the line.

    The old Airwize logo: red and yellow lettering with a black swoosh.
    1998
    Now
  2. 02

    The brand in use.

    The same mark on everything it lives on, from the socials to a billboard.

    The new Airwize logo on a roadside billboard.
    The Airwize logo on a navy T-shirt.
    The Airwize logo on navy.
    The Airwize wordmark on white.
  3. 03

    The website.

    A new site to match, built to get people to ask for a quote.

    The new Airwize website: fireworks over a night sky and the line Want a wow factor for your next event?
  4. 04

    Social photo and video.

    We filmed and photographed their displays and cut it all for their socials.

    • Airwize display reel

      Display reel

    • Airwize behind the show

      Behind the show

    • Airwize wedding reel

      Wedding reel

    Two people watch a gold and red burst open over them.
    A bride and groom walk out between cold-spark fountains.
    Wedding guests hold up sparklers in the dark.
  5. 05

    Google ads.

    As a last-ditch effort we turned to Google ads, and promised to work for free until it got results. We wanted Airwize to win.

    The first month of ads.

    Conversions
    12
    Ad spend, the whole month
    $70

    Our own figures, from the first month of running the Google ads.

On the night.

Two bursts of red and gold fireworks open side by side against the night sky.
A green and gold firework opens wide in the dark.
A red and gold firework with falling sparks.
A red firework opening on the left of a gold one.
A column of green and red sparks rising in the dark.
A faint ring of red and gold sparks against black.
A red and orange burst with long gold trails.
A wide green firework with gold dots.
A gold burst with red glowing at its base.

Shot at real shows.

Click or tap to set one off.

A photographer shooting a man against a brick wall, softbox and gold reflector either side
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