Twenty-five years of shows in the sky, and barely a trace of it online. We fixed that.
Airwize have been putting on pyrotechnic displays around Melbourne since 1998. Five hundred shows, weddings, councils, corporate. Spectacular in person, and close to invisible online.
- 01A rebrand worthy of the shows
- 02A monthly reels engine
- 03Ads that turn searches into bookings
Selected frames
Approach & Strategy
A full rebrand, 32 logo marks across the suite, a new typeface, a social kit, four designed price lists. A new website built around the new identity. Then the engine around it: a monthly reels operation cut from real shows, Google Ads campaigns for weddings, gender reveals and corporate, and a wedding landing page to catch what the ads bring in.
In the feed
This is what gets posted.
This grid is the real work from this job, in the shape it goes out in. Tap a frame to open it, then arrow between them.
How we did it
The rebrand
32 logo marks, a new typeface, social kit and four designed price lists.
The reels
A monthly content operation cut from real displays, colour and scale intact.
The funnel
Google Ads for weddings, reveals and corporate, landing on a page built to convert.
“A brand and a funnel as loud as the finale, with five-star reviews doing the talking.”
Urban Media, on AirwizeLights out.
The impact
A heritage operator that finally looks the part online, with five-star wedding reviews doing the talking.
