In a market won on the first scroll, we made the scroll stop.
Spectrum Real Estate compete for the south-east's first-home buyers, a market where the first scroll decides the enquiry. They needed more than listing photos. They needed to show up every week, looking like the agency you'd trust with your biggest sale.
- 01A weekly content rhythm
- 02Cinematic property media
- 03One brand across everything
Selected frames
Approach & Strategy
A signed monthly content programme, 24 posts a month across five pillars, shot fly-on-the-wall inside the agency. Under it, cinematic property walkthroughs, drone, twilight shoots, and a brand identity we've rebuilt twice over.
In the feed
This is what gets posted.
This grid is the real work from this job, in the shape it goes out in. Tap a frame to open it, then arrow between them.
How we did it
The programme
24 posts a month on a locked slot map, five pillars, posted Tuesday, Thursday, Saturday.
The property work
Cinematic walkthroughs, drone and twilight shoots, listings treated like film sets.
The brand
A full identity, rebuilt a second time as the agency grew into it.
“The Office, but for real estate. A camera inside the agency, every single week.”
Urban Media, on Spectrum Real Estate24 posts a month. A locked slot map. Five pillars.
Posted Tuesday, Thursday and Saturday, every week, on the same signed programme. The machine that runs behind the agency.
The impact
An agency that publishes like a media company and carries a public 4.9 sales rating while doing it.
