The strategy existed on paper. Somebody had to turn it into film. That somebody was us.
Handsome Devils is a portraiture and personal-branding studio for influential men, built on a strategist-authored messaging system. The strategy existed on paper. Somebody had to turn it into film.
- 01Execute the brand system on film
- 02Three content buckets at volume
- 03A logomark to match
Selected frames
Approach & Strategy
We execute the system at volume. Hero films, client testimonial videos and personal-brand pieces, shot to the studio's charcoal-and-gold visual guide, delivered through Pixieset. We designed the studio's bronze logomark along the way.
In the feed
This is what gets posted.
This grid is the real work from this job, in the shape it goes out in. Tap a frame to open it, then arrow between them.
How we did it
The system
A strategist-built messaging framework, translated shot by shot into film.
The volume
Hero films, testimonials and personal-brand videos, delivered in rolling batches.
The mark
An all-bronze logomark designed alongside the content, chosen from three concepts.
“On-brand at volume. The same system, executed shot after shot after shot.”
Urban Media, on Handsome DevilsThe system, on film.
Hero films
Testimonials
Personal brand
The bronze logomark is ours too, one of three concepts we designed and the one the studio chose.
The impact
A messaging engine turned into a working content machine, twenty-plus films delivered and counting.
